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China¨s toys and games suppliers expect export growth

-- Playthings, 5/20/2010

HONG KONG!China¨s toys and games industry is optimistic about 2010 being a better year for exports, despite ongoing challenges. This is according to Global Sources¨China Sourcing Report: Toys & Games.


This report covers infant toys; dolls, action figures and plush toys; toy musical instruments; role-play sets; building blocks and construction sets; science and discovery sets; craft kits; clay dough and modeling kits; flying toys; inflatable toys; ride-on vehicles; RC vehicles; and electronic toys.


^Despite overseas sales from January to November of 2009 having declined by 11% to 11.5 billion units worth nearly $7.2 billion, 59% of respondents are expecting at least 10% growth for 2010, while 26%  anticipate sales growth of within 10%, ̄ said Livia Yip, publisher of the report.


^We also notice that efforts to expand market reach into emerging economies, such as non-EU countries, the Middle East and the Asia-Pacific region, are being intensified as sales to these areas during the first 11 months of 2009 showed significant growth. ̄


Primary challenges faced by China suppliers:

  • 29% cited price competition;
  • 26% pointed to stricter overseas standards;
  • 15% indicated design copying/piracy;
  • 12% cited the cost of raw materials;`
  • 9% indicated labor costs; and
  • 9% pointed to the Yuan-USD exchange rate.


Improve operating efficiency to gain competitive edge

Over 50% of survey respondents plan to improve operating efficiency, while 21% plan to widen product selection to bolster competitiveness. Others intend to provide more staff training, and adopt measures to help reduce manufacturing costs and shorten design development time.


Yip said, ^In response to growing demand for ecologically safe toys, a few top tier companies are releasing models made of environment-friendly materials, such as sawdust and bamboo. On the other hand, many of the toys are designed to introduce children to `green¨ living. For example, toy cars and trucks come with a solar generator station that recharges the vehicles. ̄


Supplier profiles, price forecasts and the latest toys and games for export

The 144-page China Sourcing Report: Toys & Games provides detailed profiles of 34 suppliers with verified manufacturing and export credentials, plus contact details of 13 more suppliers. It also includes a Product Gallery featuring 159 of the most popular export models, with key specifications and full-color pictures.


Free information about China toys and games suppliers can be found by clicking here.


Global Sources is a business-to-business media company and a primary facilitator of trade with Greater China. The core business uses English-language media to facilitate trade from Greater China to the world. The other business segment utilizes Chinese-language media to enable companies to sell to, and within Greater China.


The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 888,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 240 countries.


Global Sources has been facilitating global trade for 39 years. Global Sources¨ network covers more than 60 cities worldwide. In mainland China, Global Sources has about 2,500 team members in more than 40 locations, and a community of over 1 million registered online users and magazine readers for its Chinese-language media.





Source: http://www.playthings.com/article/CA6728878.html

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